About
We educate travellers on the positive social impact of responsible travel, and tell the stories of communities that have had a chance to have a better life because of the Travel & Tourism sector.
Who We Are
We are a global non-profit representing over 200 CEOs, Chairpersons and Presidents of the world’s leading Travel & Tourism companies from all geographies and industries.
Why We’re Unique
We unite the most influential global leaders in the Travel & Tourism sector to work impartially and collaboratively to set global standards for responsible Tourism & Travel.
What We Do
We want you to feel great about every trip you take. We give advice on responsible, sustainable travel and show you the positive social impact just one trip can have on lives and communities across the globe.