How do you measure nature?
Nature Positive Travel WTTC Staff Nature Positive Travel WTTC Staff

How do you measure nature?

In March 2023, the river Vjosa was officially made a national park. It is the latest in a string of new protected areas around the world – part of an international movement supported by the World Commission on Protected Areas (WCPA) and the International Union for the Conservation of Nature (IUCN).

Read More
Who owns nature?
Nature Positive Travel WTTC Staff Nature Positive Travel WTTC Staff

Who owns nature?

From 1960 to 1995, black rhinos were massacred for them. Africa’s rhino population is estimated to have dropped from at least 65,000 in the middle of the century to just a few hundred by its end. For a while, extinction felt inevitable. Now – slowly – that’s starting to change. 

Read More
Don’t follow the crowds: discovering Community Conscious Travel in Italy
Advocacy, Destination, Impact WTTC Staff Advocacy, Destination, Impact WTTC Staff

Don’t follow the crowds: discovering Community Conscious Travel in Italy

In the early 1920s, Italy had fewer than a million international arrivals each year. By 2000, it was over 60 million. At its peak, almost 100 million people visited Italy in 2019, and tourism was more than 10% of the country’s economy. “Italy just has so much to offer,” says Andrea Grisdale, chief executive of Italian Connection Bellagio. “It’s all about the people”.

Read More
Travelling with Pride
Impact, LGBTQ Plus Mackenzie Breeden, Social Media Executive at World Travel & Tourism Council Impact, LGBTQ Plus Mackenzie Breeden, Social Media Executive at World Travel & Tourism Council

Travelling with Pride

LGBT+ travel is not only a means for exploration and leisure; it has become an influential market within the Travel & Tourism industry. As societal acceptance and equality continue to advance, LGBT+ people are increasingly comfortable expressing their identities openly, including during their travels.

Read More
WTTC local guide: My perfect day at home in Buenos Aires
Destination, Tips, Latin America Eugenia Rodriguez, Digital Marketing Specialist at World Travel & Tourism Council Destination, Tips, Latin America Eugenia Rodriguez, Digital Marketing Specialist at World Travel & Tourism Council

WTTC local guide: My perfect day at home in Buenos Aires

The city is called 'The Paris of South America' not only because of its European architecture, which came from the massive immigration we had in the late 19th and early 20th centuries, mostly from Spain, Italy, and France, but also because of its 'Bon Vivant' lifestyle.

Read More
Practical travel advice for visiting Rwanda
Destination WTTC Staff Destination WTTC Staff

Practical travel advice for visiting Rwanda

Visiting Rwanda is the experience of a lifetime. You can count on a warm welcome and dramatic scenery. Rwanda is known as the land of a thousand hills, rich in biodiversity and wildlife living throughout its volcanoes, montane rainforest, and sweeping plains. Travellers come from far and wide to glimpse the magnificent gorillas, but there is so much more to see and experience.

Read More
7 perfect stops for a west of Ireland trip
Andrea Gallagher Andrea Gallagher

7 perfect stops for a west of Ireland trip

The west of Ireland is the perfect place to disconnect from the world and reconnect with yourself. Often, you’ll find you’re the only person on the beach for miles. Harsh weather and landscapes only add to the atmosphere of the trip, and if you’re lucky enough to experience the west of Ireland in the sun, you’re in for a real treat.

Read More
Rediscovering Travel: Valencia, Spain
Wanderlust WTTC Staff Wanderlust WTTC Staff

Rediscovering Travel: Valencia, Spain

A visit to Spain is always a good idea. A visit to Valencia, even better! Whether it’s sun, sand or sangria you’re after, this vibrant destination should be at the top of your list. Additionally, Valencia’s recent drive to ensure sustainability in tourism places this Spanish city at the forefront of conscious travel. Win, win!

Read More