How Travel & Tourism can be a force for good

indigenous dress baskets girls market square

Travel and tourism accounts for 10% of jobs worldwide

Travel & Tourism values what is most precious in our world- our environment, wildlife, history, culture, and our people. It can be a great catalyst for growth in local economies, providing good-quality jobs, opportunities for innovation and business creation and funds for conservation- and ultimately having a tremendous social impact. It also supports diversity and inclusion, employing and offering opportunities to people and communities from all walks of life, including minorities, youth, and women.

Here are a few insights to show you how Travel & Tourism truly makes a difference to millions of people’s lives and their livelihoods:

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Tourists being transported on a traditional raft

  • Globally, for every 34 international visitors to a destination, 1 new job is created.

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Women make up over half of the world’s Travel and Tourism employee base

  • Women account for 54% of Travel & Tourism’s employment worldwide, specifically in accommodation food services, and the tourism sector has almost twice as many women employers as other sectors. Not only is it a driver of diversity and creates opportunities for inclusion.

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There are many beneficial knock-on effects of Travel and Tourism, especially in the hospitality and food sector

  • For every $1 generated in direct Travel & Tourism GDP globally, more than $2 is generated on an indirect and/or induced basis. That means that Travel & Tourism has a multiplier effect.

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A quaint ice-cream shop - every tourist’s dream!

  • Small and Medium-Sized Enterprises account for 80% of the Travel & Tourism sector, highlighting how the sector drives innovation and entrepreneurship. Think of that small business you encountered on your last trip: it could be the local backpacker’s you stayed with, a local artisan you bought jewellery from or a community programme where you learnt to make a traditional meal with a local person. Amazing small businesses like that are a big part of the sector and your trip helps those businesses and employees in big ways.

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Smaller nations can benefit from a transfer of wealth

  • Thanks to Travel & Tourism, Small Island Developing States, which account for less than 1% of the global population, received nearly 5% of total global international spending. Quite simply, Travel & Tourism help transfer wealth and supports the growth of nations and communities, especially the smaller ones. If you are already planning a trip for when you feel comfortable to travel, consider what a big impact your holiday on a small island can do for the local economy.

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Traditional bread making

  • 1 direct job in Travel & Tourism creates a total of 3 jobs. You may wonder how this is possible.  Well, for every direct job created in Travel & Tourism globally, nearly 2 new jobs are created on an indirect or induced basis.

baby pandas

Pandas are one of many species whose futures can be improved by responsible tourism

Let’s not forget how Travel & Tourism can positively support wildlife conservation, from generating income to help protect endangered species to helping encourage government investment in conservation.

Taking a trip is wonderful and knowing that trip can be a force for good makes it even better! Read our new paper on social impact for more information and some great real-life examples of how Travel & Tourism can be a force for good.

Written by Tiffany Misrahi, VP Policy and Lethabo-Thabo Royds, Content Programme Co-Ordinator World Travel & Tourism Council

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How your responsible wildlife trip can be a force for good