Don’t follow the crowds: discovering Community Conscious Travel in Italy

In the early 1920s, Italy had fewer than a million international arrivals each year. By 2000, it was over 60 million. At its peak, almost 100 million people visited Italy in 2019, and tourism was more than 10% of the country’s economy. “Italy just has so much to offer,” says Andrea Grisdale, chief executive of Italian Connection Bellagio. “It’s all about the people”.